Developing a dynamic, digital-first identity for a new generation of diverse, inclusive, cord-cutting enterteinment fans. Hyperactive typographic logo is loud. With an up-to-date exciting personality, with a hint of ruggedness. The typography is energised with the recharge icon on both words representing highs and lows of the emotion itself. The icon starts with the low and at the end of the name the energy gets higher, forming an elegant and timeless logo.
Industry
Enterteinment
Client
HyperActive
Brand Identity
Brand Strategy
Logo Design
Visual Identity
Animation
Graphic Design
Copywriting
Brand Guidelines
Motion Guidelines
Services
A place like HyperActive is a place to recharge your energy by using it right. Energy, Motion & Recharge are three keywords that define HyperAcitve brand.
HyperActive
In our design phase, we built the HyperActive identity into a high-end, hyper-modern system. After designing the brand mark, we broke it into the geometric shapes that form the basis for the brand’s graphic language. Each piece can be reassembled into an infinite array of possibilities, in 2D or 3D space, forming an ever-expanding design system that welcomes creative expression.
Building off the DNA of the HyperActive masterbrand, we worked for over half a year with HyperActive to develop a robust style guide and flexible visual identity designed to help HyperActive change the game in entertainment arena. This wasn’t just about a new color palette, logo standards, or typography guidelines — it was about establishing a new creative ecosystem custom-built for a new era of digital fandom. From a suite of screen-friendly gradients to an in-depth library of iterative digital display ads, we gave HyperActive all the tools it needs to stand out.
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As a system, typography works as an ally to generate hierarchy and order. As if it could turn up or down the volume or presence of the masterbrand brand in each level of the branding system: corporate, products and services, B2B brands, etc.
The fresh HyperActive color palette uses gradients instead of single colors, allowing it to express the mood and tone of content rather than identify a single, rigid genre. The resulting system, compiled in a comprehensive style guide, allows the brand to further flex across mood and tone while always remaining clean, dynamic, and surprising.
